Sepia Advertising: May 2011

Monday 30 May 2011

Advertising companies in India

Advertising Agencies in Noida,Delhi NCR

The advertising industry has been evolving in Delhi and the NCR at a fast pace over the past few years owing to the proliferation of means of communication and the spread of global market. WARC also reports that while India’s advertising market is the smallest in the group of BRIC nations ( Brazil, Russia, India and China), now it is set for rapid expansion, with growth of +18.5% in 2011 and +19% in 2012. With such high rate of expected growth, and high hopes Delhi and NCR is ready to become the hub for advertising, surpassing Mumbai. Apart from the presence of multi-national ad agencies, there’re a number of comparative smaller agencies that have carved a niche for themselves in the market for their creativity, effectiveness and out-of-the-box ideas.

A very brilliant example of such growth is Sepia Advertising. The No. 1 ad agency in Noida has proved how the right brand perception, right strategy and effectiveness can fundamentally transform the business and the industry outlook. Known as the most creative advertising agency in Noida, Sepia amasses an impressive client list and enjoys enviable reputation amongst its peers.

The Best Advertising agency in India, Delhi NCR

The reason is simple. Sepia believes that no one can fight “the idea”. That’s why the advertising company reaches the idea through a very well defined process i.e. analysis of the client’s briefs, requirements, market research, target audience analysis, selection of optimum media usage, concept development and its testing, then the final production.

The company adopts a philosophy of being a part of its clients’ marketing team, and, thus works hand in hand with them. The relationship develops into a mutual exchange that continues throughout all developmental phases and ever after.

Though Sepia specializes in the full spectrum of advertising services like branding strategies, print, TV & radio advertising, OOH advertising, media buying, web services, PR activities, BTL promotions, exhibitions and packaging. Yet branding and advertising are the core areas where agency finds its supreme expertise.

Branding - Sepia begins with turning a product into a brand. The creative agency has the potential to re-define an existing brand too and hold it high. A brand that the consumers can relate to. And while doing this, Sepia adheres to the principles of originality, innovation and creation while keeping an eye on our Target Group and parallel advertising too, while working consistently to widen the TG. And this in turn benefits double to the clients.

Advertising - Sepia Advertising embodies the core values of creativity, innovation and customer satisfaction. The creative agency strategically helps the clients visualise, identify and formulate opportunities to increase their business online. The team Sepia, that’s a perfect blend of experience and youth, consists of dynamic, talented and hardworking professionals who have a vision to empower clients with marketing tools for their business growth.

A progressive advertising company, Sepia has been successful in decoding all the advertising riddles for its clients and offers other cutting-edge advertising services.

http://www.sepiaadvertising.com/

Advertising Companies of India

Delhi-NCR’s top advertising agencies

As all industries and sectors are globalised today, advertising is also not untouched. The strategies are changed, methods are changed. Indian agencies are fats adopting global trends of advertising. In such scenario, the multinational companies seem to be reaping the benefits of global presence; yet Indian companies are not lagging behind. Many of them have carved a niche for themselves in some particular area of advertising. Though Mumbai continues to be the major advertising hub of this country, Delhi and NCR has a number of agencies.

Here is a quick sneak peek at the top ten advertising firms of India as of today.

Ogilvy & Mather is an international advertising, public relations and marketing agency established in 1948. This New-York-based firm operates in 125 countries across the world, with its Indian operation centre—Ogilvy Advertising—in Mumbai. The O&M network offers services to countless Fortune Global 500 companies across the world.
Popularly known as JWT, J Walter Thompson is headquartered in New York with branches in over 90 countries. Its establishment goes back in 1864 and even today, the agency continues to create, innovate and define the world of communication in India.
Mumbai-based Mudra Communication was set up in 1980 with the aim of using the art of communication to express ideas that shape its brands. Its four agency networks ensure a customized and collaborative approach to create a brand experience for its clients.
FCB Ulka Advertising Ltd., since its inception in 1961, has continued to be among the top 5 advertising agencies in India. This company’s aim has always been to create advertising that is noticeable and that is most relevant to the buyer, not the seller.
Rediffusion DY & R is a Mumbai-based advertising agency that was set up in 1973. It focuses primarily on integrated PR services and media relations. This firm stands proud at number 5.
The tagline “Thanda Matlab Coca Cola” is the brainchild of one of India’s leading advertising agencies—McCann Erickson India Ltd. McCann Erickson was born out of a successful and profitable merger in 1930, and its offices in Australia, Southeast Asia, Latin America, Europe and India speak volumes about its advertising success till date.
RK Swamy BBDO Advertising Ltd. is one of India’s leading integrated communication services providers, which is committed to developing marketing solutions for its clients. Its focus—to offer intelligent, cost -effective and creative solutions—has led it to achieve a remarkable double-digit growth in the past recession-hit period.
Grey Worldwide (I) Pvt. Ltd. is a Mumbai-based advertising agency specializing is providing effective advertising and marketing solutions. With offices in Delhi, Kolkata, Bangalore and Ahmedabad, Grey Worldwide India Pvt. Ltd. is part of the larger family called the Grey Global Group.
The creative team of Leo Burnett India Pvt. Ltd. has, over the years, successfully offered consumers with powerful brand experiences. A regular award winner at the Cannes festival, India’s Leo Burnett has been proclaimed as one of the most creative agencies of the country.
Since its inception in 1986, Contract Advertising India Ltd. has skillfully delivered successful results to its clientele. Contract Advertising India Ltd. is known for its one-of-a-kind specialty divisions that provide complete advertising solutions.

Sepia Advertising: The Best Advertising Agencies in Noida

Besides these top ten ad agencies, there are various other agencies in Delhi and NCR that have been making their mark in the advertising world by their creativity and strategies. One of them is Sepia Advertising, the No. 1 agency in Noida. Sepia is a full service INS accredited advertising agency undertaking a range of promotional services for a varied clientele.

The agency believes that our work contributes to the success of our clients. From the smallest project to large campaigns, the goal for the creative minds at Sepia is always to produce the finest communications irrespective of the required objectives and budgetary constraints.

Since the inception 1992 till today, Sepia advertising is dynamically building on its ability to create the most innovative and effective communication packages. Over the years, the agency has gained tremendous expertise and experience in providing integrated solutions for a variety of product promotion and corporate communication needs.

http://www.sepiaadvertising.com/

Advertising Agency in India | Advertising Agency in Delhi | Advertising Agency in Noida

A special focus on Sepia Advertising: The No.1 ad agency in Noida
The advertising industry has been evolving in Delhi and the NCR at a fast pace over the past few years owing to the proliferation of means of communication and the spread of global market. WARC also reports that while India’s advertising market is the smallest in the group of BRIC nations ( Brazil, Russia, India and China), now it is set for rapid expansion, with growth of +18.5% in 2011 and +19% in 2012. With such high rate of expected growth, and high hopes Delhi and NCR is ready to become the hub for advertising, surpassing Mumbai. Apart from the presence of multi-national ad agencies, there’re a number of comparative smaller agencies that have carved a niche for themselves in the market for their creativity, effectiveness and out-of-the-box ideas.
A very brilliant example of such growth is Sepia Advertising. The No. 1 ad agency in Noida has proved how the right brand perception, right strategy and effectiveness can fundamentally transform the business and the industry outlook. Known as the most creative advertising agency in Noida, Sepia amasses an impressive client list and enjoys enviable reputation amongst its peers.
The reason is simple. Sepia believes that no one can fight “the idea”. That’s why the advertising company reaches the idea through a very well defined process i.e. analysis of the client’s briefs, requirements, market research, target audience analysis, selection of optimum media usage, concept development and its testing, then the final production.

The company adopts a philosophy of being a part of its clients’ marketing team, and, thus works hand in hand with them. The relationship develops into a mutual exchange that continues throughout all developmental phases and ever after.

A progressive advertising company, Sepia has been successful in decoding all the advertising riddles for its clients and offers other cutting-edge advertising services.

http://www.sepiaadvertising.com/

How branding changes everything

Many years ago, a friend of mine was preparing to diversify his company in the real estate sector. He asked me how much should be the investment for a small thing like creating a logo for this new venture. He had two friends who were "part-time graphic designers" and he was thinking to ask them for the development of a logo for him. One of them had quoted him a few thousands rupees. Another was ready in a meal in a five-star hotel.

When I heard this, I just smiled. I told him this treatment for the logo of his company will be a tragic mistake. One that he would regret for years. I recommended him to go to a professional agency that qualifies for it.

Now his company is doing well. He keeps telling me that initially he felt he had spent too much on branding, but finally came to realize that the logo was worth much more than the bucks spent on it. Many of his customers and stakeholders appreciated him for the entire branding calling it "cool", “contemporary”, “apt” and "cutting-edge." Now the logo is being used for his television advertising as well as on various merchandising like coffee mugs, pens and T-shirts. It’s a miracle of the right branding.

Your brand is more than your name; it is your corporate character and identity. Your name and logo should tell people who have never been to your establishment about you. Your brand should be strong enough to convey a message and a feeling in an instant. When you run a small newspaper ad, besides a website, phone number and address, your logo should be able to tell the reader almost everything about your business. If your logo looks professional, it itself can become the driving factor for your business.

What is Branding?

When you are out to create your brand identity, first identify your target audience or market. Then ensure that your branding talks directly to them. For example, if your brand is about college goers, your branding should be youthful and colourful that can appeal to the youth who will probably be your main source of income.

Why Branding is Important
Your brand is more than your name; it is your corporate character and identity. Your name and logo should tell people who have never been to your establishment. Your brand should be strong enough to convey a message and a feeling in just an instant. When you run a small newspaper ad, besides a website, phone number and address, your logo should be able to tell the reader almost everything about your business. If your logo looks professional, it itself can become the driving factor for your business.
Branding involves logos, byline, corporate colours, templates, fonts and all dos and don’ts about the usage of these constituents.

Logo

Logo is the complete personality of a company, which is created on the basis of its positioning or its identity. Also the logo symbolizes a company and provides an image nothing else can provide. Great logos arouse interest and class, and become the interface between the company and the customer.

Usually branding professionals begin their work with thinking of a name of the company. In the next step, the visualization of the image is thought that reflects the name. That’s logo.

Byline
After a logo, a powerful byline creates a huge impact. Byline is a short sentence that describes who the company is or what does it stand for. You can't undervalue the significance of a perfect byline for your brand.

Here’re few examples. One of our clients – Media Video Limited wanted to make a foray in the real estate business with a completely different identity. They came to us for complete branding solutions. After long hours of deliberations, we decided to keep the abbreviation of Media Video Limited for the new venture. It helped them encash the brand value and trust Media Video Limited had earned in the past. The byline, we suggested was – The three letters that’ll change a million lives. Before launching a campaign on the corporate strengths of MVL, we did a mega campaign only on its logo and baseline. These two things were telling the whole story in short. Needless to say, MVL instantly became a household name. And today, it is a renowned name in the business.

When you think of a makeover or a new brand identity, think of the seriousness in the job. It can make or break your company’s image.

- Rajesh Goyal